This time last year, we brought you Paul Ford's marvellous six word reviews of six hundred plus music acts, that appeared at the 2008 South by South West Music and Media Conference & Festival, with an mp3 link for each and every one of them.
It appears that this year, he's upped his game and covered 1302 bands for the annual event, which is held every March in Austin, Texas. SXSW is split into three segments: interactive, music and film and has blossomed into an event of international importance, since it's inception back in 1987.
My goodness, the boy done good! the task of summing up a band in six words 'a box of wordeggs' if you like must be arduous, especially if like me, one has a tendency to waffle whilst blogging (blaffle anyone?)
Whilst I don't necessarily agree with the sentiments of each and every review, I have to tip my hat to the guy for sheer endeavour and keeping those snappy and sometimes pithy lines going. Let's face it it's all about contrasting opinions in this reviewing lark isn't it and getting a feel for a person's preferred music tastes and then rolling with it if their taste is is tandem with your own. More importantly, this a great opportunity to sample the sounds of bucketloads of up and coming groups.
brilliant brevity brings bountiful mp3some bonanza!